The point of writing a paper is to help others. After reading your paper, someone should know how to do something they couldn’t do before or have some idea for how to approach a problem. You should know what they will or should do differently going forward.
A great paper has to have 4 big components:
Writing and Speaking with Style by Benjamin Pierce and Rajeev Alur
Write the Paper First by Jason Eisner
Code and Contribution in Interactive Systems Research by James Fogarty
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